To help reduce household food waste, Samsung partnered with The Tetris Company to launch Samsung Stackers, a line of food storage products inspired by the popular Tetris® puzzle game.
The first-of-its-kind set of storage solutions will include all seven iconic Tetrimino shapes and colors (cyan, yellow, purple, green, blue, red and orange), making it easier than ever to store food from efficient and safe way. fridge or freezer in a totally new and fun way. All profits will be donated to the European Federation of Food Banks.
Food waste is a growing concern, as reported levels of food waste has recovered and is now back in line with pre-pandemic levels. Three in ten people (30%) admit to having higher levels of food waste than before the pandemic (20%) because they adopt fewer food handling behaviors such as batch cooking and using leftovers.
Thanks to the colorful and nostalgic shapes evoked by the Tetris pieces, customers will be able to stack the Samsung Stacker Set on their refrigerator just like in the game. Whether facing up, down, left or right, the Samsung Stacker Set is perfect for optimizing space.
Like the Stackers game, Samsung’s refrigerator lines offer endless customization, inside and out. Whether it’s the “Customizable Interior Space” or “Wine Rack” features that minimize wasted refrigerator space, or even SpaceMax ™ technology that offers more convenient arrangements for fresh produce. These innovative features are found in Samsung’s Bespoke refrigerators, a collection of totally unique fridge-freezer combinations that stand out for their capacity, convenience and customization.
Maxime Parein, Samsung Benelux Appliance Marketing Director, said: « At Samsung, our mission is to develop lifestyle products and solutions that help consumers better manage and lead their lives, including reducing food waste. That’s why we partnered with The Tetris Company to launch Samsung Stackers, an entirely new storage solution that makes food storage fun. Not only do Samsung stackers look good and fit perfectly in our refrigerators, they also provide our customers with an even more efficient way to optimize available storage space, while supporting the European Food Bank Federation’s fight against food waste. “
Maya Rogers, President and CEO of Tetris, said: “We are excited to partner with Samsung to create Samsung Stackers and provide fun solutions for organizing refrigerators with a dose of Tetris nostalgia. It’s great to see Samsung Stackers bring our popular puzzle game to life and we can’t wait to see customers turn their regular fridge and freezer into a real Tetris game. Also, since all proceeds are donated to the European Federation of Food Banks, this is an incredible opportunity to contribute to the fight against food waste in more ways than one. “
The new Samsung stackers will be available in the following European countries: Romania, Serbia, Croatia, Slovenia, Spain, the Czech Republic, Slovakia, Italy, Hungary, Greece, France and the United Kingdom.
Customers who want to learn more about the fun new range of Samsung stackers can visit the site. samsung.com/tetris. People who wish to purchase a game can do so for € 25 and all proceeds will go to the game. European Federation of Food Banks, a non-profit organization representing a network of 335 food banks across Europe, committed to preventing food waste and reducing food insecurity.
The European Federation of Food Banks has seen a significant increase in demand for food needs in recent years and expects it to continue to grow year after year. In 2020 alone, the network of charities receiving food from members of the European Federation of Food Banks helped a total of 12.8 million people in need, a 34.7% increase over 2019 pre-pandemic levels. Members recovered, collected and redistributed 860,000 tons of food, most of which would otherwise have been wasted.
About the Tetris® brand
The Tetris® brand is one of the largest and most distinctive video game brands and franchises in the world. After more than 35 years, the brand continues to be loved around the world by people of all ages and cultures. Billions of Tetris games are played online each year, and more than 500 million Tetris games have been downloaded for mobile devices to date. The global network of Tetris brand licensees includes leading video game publishers, including Nintendo and Sega, as well as numerous partners in the electronics, toys, apparel, consumer goods, entertainment, and more industries. Tetris Holding, LLC, is the owner of the worldwide rights to Tetris, and The Tetris Company, Inc. is the exclusive licensee. For the latest information on the Tetris brand and Tetris products, visit www.tetris.com.
About the European Federation of Food Banks
Founded in 1986 and headquartered in Brussels, the European Federation of Food Banks (FEBA) is a European non-profit organization and works in collaboration with a network of full members and associates in 29 European countries. FEBA brings together a network of more than 300 food banks committed to preventing food waste and reducing food insecurity. The daily activity consists of recovering, collecting and redistributing food to charities that help the most disadvantaged. In 2020, the full members of FEBA collected, sorted, stored and redistributed 860,000 tons of food to help 12.8 million poor people thanks to collaboration with 48,126 charities and thanks to the professionalism of 37,016 employees (85% volunteers ). For more information on the European Federation of Food Banks, visit https://www.eurofoodbank.org/.
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