Size?, the sports and lifestyle brand owned by JD Sports Fashion, continues the rollout of its new store concepts across the UK and Europe, with its latest opening located in the heart of one of the most iconic cities in the world. fashion world.

Their new Parisian boutique is actually a reopening of Rue Berger in Les Halles, and follows the concept that was presented in some of the Size? editions. from the United Kingdom at the beginning of the year.

The Parisian store opened its doors in 2012 and currently occupies more than 160 m². It offers a range of men’s clothing and footwear “from some of the most coveted brands in streetwear.” Among these brands, we can mention in particular Nike, Salomon, Adidas Originals and The North Face. The company wants the store to become a “preferred shoe shopping destination” in Paris.

The new design includes several digital facilities, including transactional kiosks that allow customers to shop the extensive Size? range. online, as well as a digital screen on both floors.

“Experts” will also be on hand to “provide top-notch customer service, from the new Genius Bar located on the second floor.” The goal is for them to be able to offer customers in-depth product knowledge and experience, both in-store and via online chat.