The Tui travel group is further expanding its digitization and is now integrating artificial intelligence into customer communication. As a pilot project on the Tui app, tourists can now communicate with ChatGPT and access personalized travel offers. The offer is initially only aimed at customers in Great Britain.

“ChatGPT provides Tui customers with answers about vacation destinations and personalized recommendations for tours, activities, and tickets to attractions,” the company said out loud. WORLD with. And more: “Based on how customers describe in detail the type of experience they want, for example, culinary discovery tours, adventure travel or museum visits, the app provides a refined and relevant selection list with descriptions, images and links via ChatGPT”. their experiences directly in the app.

According to WELT, Sebastian Ebel, CEO of Tui Group, highlights the company’s openness to innovative technologies such as generative artificial intelligence. The company wants to be “a leader in the use of new technologies” and actively help shape the future of tourism.

However, the introduction of AI poses challenges due to the need to avoid potential technical risks and misinformation. However, Tui emphasizes that no customer data will be transmitted via ChatGPT and steps have already been taken to limit inappropriate responses.