Hubert Burda Media acquired UK-based media and platform company Immediate Media Co. with its portfolio of over 75 media brands on 11 January 2017. Immediate Media publishes some of the country's most popular titles including Radio timesthe UK’s most profitable magazine brand. More than 19 million consumers engage with the company’s content, products and services every month, including e-commerce offerings and TV shopping. Immediate Media employs more than 1,300 people.

“Immediate Media is a great platform for both magazine companies and digital consumers in the UK. The successful leadership team has extensive experience in publishing, technology and e-commerce and has built a profitable and growing company with a large and loyal consumer base. We believe that Burda and Immediate Media are a perfect fit, both in the segments in which we operate and in the business thinking of the two partners.”

Paul Bernhard KallenCEO of Hubert Burda Media

Immediate was founded in 2011 following the merger of several media platforms, backed by Exponent Private Equity. By focusing on first-class content and strategic technology development, the company has been able to grow continuously over the past five years. With its portfolio of established magazine brands in the UK, Immediate is a leader in the magazine business and has also created digital marketplaces and e-commerce offerings, including the wedding platform. Hooked.es or the television shopping network jeweler.com.

Hubert Burda Media publishes 540 multimedia products worldwide and has a portfolio of highly successful magazines in Germany, also in the news, fashion, gardening, lifestyle, leisure and entertainment segments. Burda already publishes several magazines in Great Britain, including Your home and Wedding and most recently was the lead investor in the online marketplace's funding round Notonthehighstreet.com managed.

“Since Exponent founded Immediate in 2011, we have built a dynamic and highly successful company. We have been able to substantially increase sales and profitability and have invested in our team, technology and new revenue models. Our company is ideally positioned for further growth. I am happy to have found a partner who shares our vision of growth and innovation. Burda is a great global company and we are very excited to be part of it.”

Tom OfficeCEO of Immediate Media Co.

By leveraging Immediate's strengths, the two partners want to further accelerate the company's transformation and thereby generate additional growth. The goal is to transform Immediate Media into a company with diversified revenue streams and business models. Content and transactions should be closely connected between brands, target groups and platforms.

Burda is fully acquiring Immediate Media from private equity investor Exponent and management. The partners agreed not to disclose the amount and other details of the transaction.