Xbox works on a mobile game store to compete with Google and Apple

PARIS, October 20 (Benin News / EP) –

xbox working in a mobile game store compete directly with those of Google and Apple, leveraging Activision Blizzard’s capabilities following the acquisition transaction announced earlier this year.

Microsoft reached an agreement in January to buy video game publisher and developer Activision Blizzard for 68.7 billion dollars (60.326 million euros), with the intention of integrating the game catalog, which includes franchises such as Call of Duty, Warcraft, Diablo , Overwatch and Candy Crush. , in your Game Pass subscription.

This agreement is currently being examined by the competent authorities of the different countries. In the UK, the UK Competition and Markets Authority (CMA) launched the second phase of the investigation, during which Microsoft had the opportunity to respond to the decisions made in the first phase.

In its response, the American company declares its intention to “to create the next generation of the game store”, thanks to its ability to work on all devices, including mobile, and thanks to the content it integrates from Activision Blizzard.

This publisher currently has a large community of mobile game users, thanks to . franchises like Call of Duty and Candy Crush, whose games can be found at google play store there Apple App Store.

According to the text sent to AMC, Microsoft seeks to attract this community of players to a new mobile game store, the Xbox Mobile Platform. Its main attraction would be a catalog of popular gamesBut he acknowledges that moving them away from the Google and Apple stores would require “a major shift in consumer behavior.”

The technology company is aware of the economic potential of this movement. Mobile gaming revenue “accounts for more than half of Activison Blizzard’s revenue in the first half of 2022,” with mobile users accounting for roughly three-quarters of its monthly active users.

« Microsoft does not currently have a significant presence in mobile gaming and the transaction will bring much-needed expertise in mobile game development, marketing and advertising.

Dennis Alvarado

"Total social media fan. Travel maven. Evil coffee nerd. Extreme zombie specialist. Wannabe baconaholic. Organizer."

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