After a rather disappointing 2022 in terms of first party titles from the Redmond firm, the American giant tries to get back on the saddle for 2023. Since the beginning of the year, Phil Spencer’s teams have released Hi-Fi Rush, Age of Empires 2 (console version), as well as the Xbox version of Ghostwire: Tokyo. In the coming weeks/months, we’ll get our hands on Minecraft Legends, Redfall, Starfield, and Forza Motorsport. Enough to ensure huge success for Game Pass, which Microsoft sees as a business model that sits alongside pay-to-play and free-to-play.

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Ready for the next 10 years

While several points were discussed during the exchange, such as the ID@Xbox Developer Acceleration Program, Microsoft’s flexibility in its distribution model, and the situation with the Activision Blizzard acquisition, it was another item that caught our attention. When asked about the future of the brand, Sarah Bond responded that the most exciting future developments for Xbox will come from advances in artificial intelligence technology.. “I really think about what is important for games. I think there’s a lot of incredibly innovative work in games that we should be excited about.she said. Before adding:there is innovation. You see things like AI, which I think is going to be very important to what we’re starting to do, and to democratize game development and allow everyone to build a game in a way that wasn’t possible before.”. She concludes:I think we are ready for a good year, but above all for a great decade.”. After investing billions in OpenAI, it looks like Microsoft has big plans for AI in games.