International Commercial CNN (CNNIC) and Warner Bros. Discovery (WBD) Sports Europe offer the “WBD Connect” offering. It allows international advertisers and agencies to access “a broad global news and sports audience through premium digital inventory including CNN, Eurosport, Bleacher Report and NBA.com.” Advertising formats offered are display and video across multiple channels such as platforms, as well as mobile, web, apps, desktop and CTV. The offering extends to social media through CNNIC’s in-house social media agency, WBD Launchpad – sponsored and branded content is seen by “highly engaged audiences” through the social accounts of Bleacher Report, CNN, Eurosport and TNT Sports in the UK and Ireland.

“WBD Connect will plan the advertising campaign, aligning objectives and relevance with WBD’s premium digital platforms, content and inventory,” the press release expands. Data-driven insights and campaign performance will be optimized in real-time. WBD Connect uses the unique transaction identifier of the SSP Magnite advertising platform, technological partner of the offer.

Mike Rich, director of international and UK advertising sales and brand partnerships at Warner Bros. Discovery, said: “The alliance between news and sport is an extremely powerful proposition, with the unique ability to captivate the attention of millions of engaged and passionate viewers around the world.”