In recent days, EA Sports has submitted a series of documents in the UK for the registration of a new brand. This brand would take the name EA Sports FC, in reference to Football Club, so FIFA 22 could be the last chapter in the series to bear the traditional name with which the brand was born.
A few days ago, EA Sports announced to the world its intention to change the name of the FIFA soccer video game series in the near future. However, the latest implications suggest that things are going faster than expected: Following the announcement, the California publisher submitted a series of documents in the UK for the registration of a new trademark. This brand would take the name EA Sports FC, in reference to Football Club, so FIFA 22 could be the last chapter in the series to bear the traditional name with which the brand was born. It is a revolution comparable to the one implemented by Konami for PES, which this year takes the name of eFootball.
These are important decisions, which suggest the need for a change in the football landscape of video games. In the case of FIFA, EA Sports aims to end the collaboration with the International Football Federation. After all, video games are much more successful than traditional games, especially among younger generations, a difference accentuated by the pandemic. Therefore, the transfer of FIFA would avoid EA Sports a number of commercial limitations that are no longer necessary today.
Meanwhile, FIFA 22 is in excellent health, with 9.1 million users, 7.6 million Ultimate Team teams created, and 460 million games played. A different speech for eFootball 2022, the chapter that marks the new path traveled by Konami, which from this year points to the free-to-play structure and the long-term support of the title. However, the enormous amount of technical flaws and the lack of available content that, while free, lends itself to a number of weaknesses, make the title questionable from various points of view, so much so that the development team saw forced to post an apology. message to users. In any case, it is clear that the world of video game soccer is changing, where the renaming of the two most famous brands is just the beginning.
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