LThe influencer Poupette Kenza, one of the most popular on French social networks, is subject to a fine of 50,000 euros, the General Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) confirmed to AFP on Friday. Real name Kenza Benchrif, the 23-year-old mother of two of hers films her daily life extensively and has 1.6 million subscribers on Snapchat, 1.1 million on TikTok and 1 million on Instagram.

The influencer, based in Rouen until her move to Dubai a few days ago, had published on Snapchat this Wednesday the official letter in which she was informed of a procedure initiated against her “for not having indicated the content of the true commercial intention for which ( your) company has received consideration.” He is accused of “giving the impression that the sale of a Crest 3D White brand tooth whitener is lawful when its sale is prohibited on French territory. These practices constitute deceptive marketing practices.” , according to this letter.

” I want to vomit “

On Friday, the DGCCRF confirmed to AFP that “following an investigation carried out” by agents of the Departmental Directorate for Population Protection (DDPP) of Calvados “on the Snapchat account of ‘Poupette Kenza’, a criminal proceeding was initiated against the management company your account was sent to the Rouen prosecutor’s office with a transaction proposal that was validated by […] Read more