Digital

In recent years, social media has ensured that all the news from every corner of the world (and sometimes other planets) is available worldwide in a matter of seconds. Whether it’s natural disasters, dance trends, or product hype, social media headlines shape what we think about the world around us.

This situation is also reinforced by the activities of influencers. Often, by pure chance, people who hardly anyone knew a few days before become trendsetters. A Tiktok video from a German influencer demonstrates how quickly a trend can go viral and even spark enthusiasm abroad.

For years, many videos have appeared on social media from well-known and lesser-known people about rituals such as the morning routine, the evening routine or “What I eat in a day.” Influencer Lia Bagdoshvili also regularly shows off her beauty routines on Tiktok and, in most cases, shares styling tips for curly hair.

Tiktok Hashtag Highlights a Special Beauty Routine

However, the hashtag “high maintenance for low maintenance” is currently trending on Tiktok; Lia has also posted several videos about it. What this means is: putting a lot of care or effort into style in the short term to have more time for other things in the long term.

Lia, better known to her fans by her username itzamelika, shares a brand new makeup routine on the beauty hashtag that supposedly gets even better overnight. In the comments of her video, one henna pencil in particular is causing a stir.

“The only way to be presentable is at 8 in the morning,” Lia calls her video, which has already accumulated almost a million views. The routine described there extends to the British. “Daily Mail” made.

The influencer not only uses a pen with henna colors to paint fake freckles like the others, but she paints her entire face. She first traces the contour of her upper lip, then draws soft contours on her cheeks and forehead, then blends everything with a brush.

Users show enthusiasm for the new beauty trick and a touch of sarcasm

In the comments section of Tiktok, Lia is overwhelmed with enthusiasm for her beauty hack.. “Why have I never thought of this before?” writes one user. “Brilliant,” several others write.

In a second video, the influencer from Lübeck shows the results of her new routine the next morning. She uses a cleaning cloth to wipe the remaining color from her cheeks. “I don’t want to see your pillow,” said a follower in another comment with amusement.

Just a few months ago, itzmelika’s videos had less than 1,000 views. Her “high maintenance” routine could have given her a breakthrough on social media.

In recent posts, the influencer tries to develop more tips for the nighttime routine. Under the hashtag “high maintenance for low maintenance,” unsurprisingly, she’s not the only one who’s tried it.