The Brompton Road Apple Store features curved, mirrored ceilings, 200 employees and world-class flooring

A preview of the new Apple Brompton Road store in London’s exclusive Knightsbridge shopping district showcases both the unique features of the space itself and a number of Apple Store firsts. The store will be the fifth in London and the third flagship, along with Covent Garden and Regent Street.

The store opens on Thursday, but today the company has a preview of the space, with a series of photos and notable elements…

The space itself was originally built in 1903 as a game room, a covered area with vaulted ceilings, and Apple incorporated it into the design. The curved wooden ceilings pay homage to the original stone ceilings.

Another ceiling feature is a first for a UK Apple Store: a mirrored ceiling over the Today at Apple area. The company claims that it “offers reflections that enhance depth.”

The height of the store indicates that the use of floor to ceiling windows gives it a spectacular look, as shown in the main photo above.

Entering Apple Brompton Road, visitors will be greeted by 12 towering Sicilian ficuses that line the 23-foot floor-to-ceiling windows and entrance.

Seating at the base of each planter acts as a social gathering space for visitors, blurring the lines between inside and outside and bringing nature directly into the store. Visitors pass through the central gallery, which mirrors the dimensions of the original Brompton gallery.

The store has 200 employees who collectively speak 45 languages.

Visitors are invited to explore the surrounding tables and avenues showcasing the new range of iPhone, Mac, iPad, AirPods, Apple Watch and Apple TV, as well as accessories such as HomePod mini and AirTag.

The 200-person store team helps customers learn about Apple products and offers advice on monthly financing options and the Apple Trade In program. Collectively speaking more than 45 languages, the team is ready to welcome customers from all over the world.

And in another first for the UK, a dedicated Apple collection area makes it even easier for customers to collect products ordered online.

Apple says the green floor is a world first.

The Apple Brompton Road terrazzo floor features a plant-based bio-resin, the first of its kind in Apple’s global retail park. […] Like all Apple facilities, Apple Brompton Road is powered by 100% renewable energy.

The company said that creativity will be a key focus for the store.

“We are delighted to open Apple Brompton Road in London, a city full of energy, history and cultural diversity,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “The store’s focus on creativity gives our amazing team members the perfect space to share their passion and expertise with Londoners and visitors from around the world.” […]

The store opening begins with the global launch of ‘United Visions’, an augmented reality experience that pays homage to the creative works of pioneering London poet and painter William Blake. Created for the Getty Museum and powered by Apple, the purpose-built app showcases the possibilities of creativity by reimagining the pioneering artist’s work.

Creative artists and technologists Tin Nguyen and Ed Cutting (Tin&Ed) used Apple’s M1 Ultra chip to develop the experience, which features a poetic soundtrack by Grammy-winning record producer Just Blaze. Customers can view “United Visions” in store and anyone in the world by downloading the “United Visions” app.

Opening weekend festivities will include a panel discussion on the making of ‘United Visions’ with Nguyen, Cutting and Just Blaze, as well as a special performance by Spatial Audio and a listening session by London-based artist Nina Nesbitt. . Apple Fitness+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo and Jonelle Lewis will join Jay Blahnik, vice president of Apple Fitness Technologies, for an in-store Q&A followed by a 2-mile walk and a 5 kilometer Hyde Park. the race. Apple’s talented creative professionals will also host live illustration sessions inspired by local flowers.

Following the opening sessions, the store will present its ongoing Brompton Series, which takes place on the last Thursday of each month through October and features inspiring and informative talks from wellness thought leaders including Michael James Wong, Cat Meffan, Lloyd Kempson and Harry. Jameson.

[There will also be] music workshops linked to Apple Music’s Up Next series that explore songs by emerging London artists using Spatial Audio; performers include Kali Claire, Olivia Dean, and Rachel Chinouriri.

Take a look at the photo gallery below: click on a photo to see it full size. You can find more information about the store here.


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