Sky Sport will broadcast the Hungarian GP with a special concept, aimed at the youngest

Posted On: May 31, 2023

Formula 1 continues its mission to expand its audience with a personalized Grand Prix broadcast from the Hungaroring circuit, designed to capture children’s imaginations.

The UK broadcast will feature Sky Kids FYI presenters Braydon Bett and Scarlett Archer, and young driver Zac, who will join 2016 F1 champion Nico Rosberg and Danica Patrick to create F1 Juniors.

F1 will create a dedicated international broadcast, with custom graphics and sound effects for the broadcast.

An additional feature will be the placement of augmented 3D graphics, designed to appear at specific camera angles, in the same way that some commercials are placed alongside the road through the use of computer graphics.

“We want to make sure our fans of all ages can enjoy and fall in love with Formula 1, so working with our long-standing partners at Sky on this project to target younger audiences is really exciting.”said Ian Holmes, director of media rights and content creation at F1.

“This is a first for motorsport and I can’t wait to see the show come to life and see the next generation of talented presenters. »

The show will first be available in Germany and the UK, but the two countries will present the product differently.

Sky Deutschland calls for applications for the program

The trio of young talent will experience various aspects of working within the broadcast team: interviews with the drivers, co-hosts and live commentary during the race.

2009 World Champion Jenson Button said: “We are very excited to give the next generation of F1 fans a platform to show their passion and enthusiasm for the sport, as F1 continues to grow in popularity with young audiences. Maybe we’ll find our next Crofty or Naomi Schiff.”.

Sky Deutschland is launching a casting call to recruit young talents aged 10-14 to present their show, who will also be invited to join the Sky Next Generation show.

“With Sky Next Generation we have done real pioneering work in our football broadcasts and have shown that we at Sky are brave and willing to rethink our broadcasts and move in other directions”added Charly Classen, Executive Vice President of Sport Sky Deutschland.

“The reaction from our viewers to the first Sky Next Generation productions has been overwhelming and now we are taking the next step with the first Formula 1 broadcast. I am sure young motorsport fans will also be very excited.”.