Shopmium presents its app review and new identity

Shopmium, the application that “refunds your purchases” downloaded by more than 9 million users, reveals its new visual identity and the redesign of its application

Shopmium offers a revised interface

Ten years after its launch, Shopmium is already present in France, the United Kingdom and Belgium, generating more than four million coupons in 2020 for the main retail brands. Since December 1, Shopmium offers a revised interface.

While the French are always more sensitive to the issue of purchasing power, Shopmium meets consumers’ expectations more than ever by allowing them to make significant savings on their purchases every week. To celebrate our 10th anniversary, the teams wanted to go even further and take on the ambitious challenge of achieving the biggest change in the history of the company with: a complete redesign of the user interface, a renewed brand identity and new solutions for the marks around. data and segmentation.

Guillaume Durand, director of Shopmium France & Belgique.

A better user experience, more visibility for brands, and an optimized ride from car to store

Brands and consumers can now discover a completely new identity: more colorful, easily recognizable. It is characterized in particular by a new logo with a golden crown.

A new identity but above all a new application: more intuitive and fun for users with the highlighting of favorite products and “The selection of the week”. A redesigned app also for brands that give pride of place to product images in order to inspire new buyers, as evidenced by the new 100% viewable media carousel displayed when the app is opened.

A new blue identity for brands

Finally, Shopmium now distinguishes the company from the general public application of the same name thanks to two different identities and logos.

Beyond the application, the Shopmium company offers a range of data, performance and media solutions for advertisers and media agencies. Solutions that are based on: a proprietary audience, a unique technology that operates in all points of sale and exclusive transactional data.

This rebrand represents a milestone for Shopmium and the beginning of an exciting new decade as a mobile leader in promotional marketing. The redesign of the app and our visual identity are just the beginning. Like the new media carousel launched in late 2021, new groundbreaking features, as well as important partnerships, will be unveiled very soon.

Guillaume Durand, director of Shopmium France & Belgique.

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