New EU regulations are expected to make big and

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(Pocket-lint) – The European Union has passed two bills aimed at making big tech companies more accountable and accountable online.

The Digital Markets Act (DMA) and the Digital Services Act (DSA) will come into force on January 1, 2024 (starting with the DSA) and companies like Meta, Google and Apple will have to comply with large-scale operational changes if they want it that way. to continue offering its products and services in the EU Member States.

The DMA is designed to enable small companies to better compete with big tech companies through legislation, such as requiring large companies to make their platforms more interoperable with their smaller rivals. Messaging platforms, for example, will need to work better with each other, with WhatsApp, Fscebook Messenger, Snapchat and others needing to allow smaller chat platforms to integrate at the software level more than they currently do.

It also requires brands that currently operate app stores to allow developers and other third parties to offer customers offers outside of the apps themselves.

As for the ASN, the bill requires more measures in terms of service moderation. This will certainly affect Twitter, Instagram, Facebook and other social media platforms that want to continue operating in Europe.

Also, some targeted ads are prohibited, while others need to be better controlled. The use of personal data for targeted advertising is also not permitted by law.

The penalties for violating the new regulations can be substantial. The EU can impose fines of up to 10% of the company’s worldwide turnover in the previous 12 months. This amount can reach 20% in case of repeated non-compliance.

As the UK is no longer part of the EU, the DMA and DSA rules do not apply here. However, as in the United States, the restrictions are likely to have a global impact on the various businesses affected.

Written by Rick Henderson.

Dennis Alvarado

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