Microsoft is trying to show that technology can help inclusion with its latest digital signage campaign. When wanting to present a new offer, the IT specialist adds a sign language interpreter for deaf and hard of hearing people.
Screenshot of Microsoft’s site.
Microsoft combines innovation and creation in his last campaign. In fact, the multinational has launched a digital poster campaign in the United Kingdom with the presence of sign language. Directed by MRM agency creatives James Thorley and Paul Skeffington, the ads are 10-second videos of a British Sign Language interpreter, signing the text that appears next to her: “The more inclusive it is, the more innovative it can be. Together, we can create a better and more accessible world for all “.
The interpreters were provided by Signly, a sign language start-up, which was part of Microsoft’s AI for Good program.
More inclusion
This campaign is accompanied by the launch of a Microsoft accessibility website that provides resources for businesses to help them be more inclusive. The site covers topics such as hiring practices, digital skills, growing a diverse culture, and creating accessible solutions.
Managed by the Carat and Posterscope media agencies, this campaign is visible at stations such as London Waterloo, Birmingham New Street, Manchester Piccadilly, Leeds and Edinburgh Waverley.
Also read: CamilleTeSigne, the gesture without barriers
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