How successful is Apple News+? | News

More than seven years ago, at the 2015 Worldwide Developers Conference, Apple announced a new service: Apple News. This is a service for collecting messages of all kinds, which are accessible in a single app. Users can read articles by publication, topic, or website. Since macOS 10.14 Mojave, Apple News is also available on Mac as a standalone app. So far, though, Apple News is only available for use in the US, Australia, and Britain, and Apple hasn’t made any statements about if and when international expansion is planned.

Finally, in March 2019, Apple announced Apple News+. This is a subscription service that gives the user access to many magazines with a single monthly subscription. The subscription costs $9.99 per month in the US and Apple claims that the subscriber has access to over 300 selected magazines. Apple News+ grew out of the acquisition of the “Texture” service, which Apple made in 2018.

Unfortunately, Apple does not provide any specific information about subscribers or readers, but it does PressGazette want to get some information. Magazines are said to have reached the following readership numbers through Apple News+ in 2021 and 2022:

Period readership
1st semester of 2021 1,255,802
2nd semester of 2021 1,622,823
1st semester 2022 1,333,088

If you compare the second half of 2021 to the first half of 2022, you can see a decrease in readership. But: Typically, more magazines are consumed in the second half of the year, and a direct comparison of the first half of 2021 with the first half of 2022 shows an increase of 80,000 readers. However, these readership numbers only refer to Apple News+ subscribers, not the free version without a monthly subscription.

popular release
The PressGazette also published a list of the most read magazines on Apple News+:

You can also see an increase here in a year-over-year comparison: readership among the top 10 magazines increased by six percent. People magazine lost about 36 percent, while Esquire increased readership by 112 percent. Men’s Health and Woman’s Health also achieved large increases in readership with 44 and 71 percent respectively.

Hayden Sherman

"Bacon nerd. Extreme zombie scholar. Hipster-friendly alcohol fanatic. Subtly charming problem solver. Introvert."

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