Hisense is committed to providing consumers with an immersive experience through innovative TV products.

Posted On: April 29, 2023

QINGDAOPorcelain, April 29, 2023 /PRNewswire/ — Hisense, the world leader in home appliances and consumer electronics, today released the results of a study into the viewing habits of UK TV owners as part of its effort to better understand and serve consumers. consumers in one of the key international markets.

Hisense exists to give people more opportunities to enjoy a quality life and spend time with loved ones around their shared passions and interests. While these hobbies and priorities are shared by people around the world, Hisense recognizes that a nuanced understanding of each country and its unique television culture is an important precursor to international success. This will allow you to serve and communicate with local viewers more effectively and authentically.

Hisense ULED X brings excellent experience to people’s lives

Catherine Fang, Executive Vice President of Hisense International, said: “Our technology is designed to deliver the best audiovisual experience possible. Through its commitment to innovation and cutting-edge technologies, Hisense will continue to provide consumers with the opportunity to experience happy moments, whether surrounded by loved ones or a moment of individual fulfillment. »

The study looked at British attitudes towards popular television series, and their subject matter, and the effect these views have on television buying decisions. Half (49%) of those surveyed in the study watch their favorite shows to relax and a third (30%) do so to strengthen family ties.

Impact priorities consumers buy a television

Under these conditions, it’s no surprise that so many British households are considering upgrading their TV (34%). Picture quality (73%), screen size (70%), and sound quality (58%) are top priorities for consumers considering a purchase.

It was widely recognized that television plays a key role in British culture, with almost a third of respondents (29%) saying it is a “national pastime”, and the same number saying that watching a good TV show makes them happier.

With the upcoming arrival in the UK of the previously announced ULED X and U8 products, Hisense hopes to offer more high-quality products to establish itself even more firmly in the UK and internationally, and deliver the best experience in life for consumers.

About Hisense

Hisense is a global brand of home appliances and consumer electronics. Hisense’s business spans multimedia products (including smart TVs), home appliances and smart computing information. Recently, Hisense has grown rapidly and is now present in more than 160 countries.