Here’s a look inside the new Apple store in Brom

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LONDON (Pocket-lint) – Apple has opened a new UK store on Brompton Road, located between Knightsbridge’s prestigious Harrods and Harvey Nichols department stores, and it’s a lovely one.

Apple Brompton Road will open its doors to the public on Thursday 28th July 2022 at 16:00 (French time) and many events are planned this weekend to celebrate the launch.

These events will kick off with a panel discussion with Nguyen, Cutting and Just Blaze on the making of “United Visions,” an augmented reality experience that pays homage to the poet and painter William Blake. There will also be a Spatial Audio listening session by London-based artist Nina Nesbitt.

For Fitness+ fans, trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo and Jonelle Lewis will join Jay Blahnik, Apple’s vice president of fitness technology, for an in-store Q&A followed by a 3K walk and a 5K run in Hyde. Park.

Following the opening sessions, there will also be a Brompton Series taking place on the last Thursday of every month until October.

As for the store itself, Apple Brompton Road will be the first in the UK to have a collection service, providing a dedicated area within the store for customers who buy Apple products online, so they can collect them without have to queue or wait. for a team member to be available.

Unsurprisingly, the store, which has beautiful high ceilings, arched windows, and 12 Sicilian ficuses – yes, really (and you can sit at their feet) – has every Apple product on display, allowing you to see all the colors. of each device, such as the MacBook Air (2022) and iPhone models, and view various accessories and meat and bone products.

Pocket-lint previewed the store before it opened and you can flick through the gallery above to get an idea of ​​what it looks like before it opened. Let’s just say it’s very pretty.

Written by Britta O’Boyle.

Dennis Alvarado

"Total social media fan. Travel maven. Evil coffee nerd. Extreme zombie specialist. Wannabe baconaholic. Organizer."

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