For this new season of the National Football League (NFL) that began a few days ago, the most powerful sports league will continue to innovate to capture the attention of young people with the transmission of a game reproduced in the “Toy Story” style.
After SpongeBob SquarePants in recent years, the NFL will rely on the famous cartoon produced by Pixar Animation Studios and Disney Studios to offer a new NFL game revisited in the style of the cartoon.
On Sunday, October 1, the Disney+ and ESPN+ channels will broadcast the Atlanta Falcons – Jacksonville Jaguars game with a “Toy Story” decoration of Andy’s bedroom, the owner of Woody and Buzz Lightyear. Thanks to the extensive data collected (Next Gen Stats), each action will be reproduced in real time in this virtual environment.
A game that will be broadcast in the morning in the United States since this game between the Falcons and the Jaguars will be played in Londonin the Tottenham stadium that has just extended its agreement with the NFL.
Some characters from the saga such as Woody, Buzz Lightyear, Bo Peep, Bullseye, Bunny, Ducky, Forky, Green Aliens, Jesse, Rex and Slinky Dog,… will be visible during this broadcast tailored for children. The opportunity for the NFL to to seduce the fans of tomorrow and introduce them to American football. The main players in this initiative are ESPN, ESPN’s Edge Innovation Center, Disney, NFL, Pixar, Next Gen Stats, Beyond Sports and Silver Spoon.
a program called “Toy Story Funday Football” which could well find its audience and thus create, why not, new commercial opportunities for the NFL, a league that, with its 32 franchises, raised 12 billion dollars in domestic revenue last season.
A halftime show!
In the style of a big event and Super Bowl, this “Toy Story” style NFL game will have the right to its “halftime show.” the specialist Duke Caboom He will thus attempt a spectacular motorcycle jump.
Available live and on repeat in the United States and certain territories, including France.
In the U.S, Toy Story Funday Football will be available live on Disney+ and ESPN+with a replay available shortly after the limited-time match ends.
This “Toy Story” match will also be broadcast in 95 territories including FranceBrazil, United Kingdom and Mexico.
In recent months, other sports leagues have been inspired by the NFL and Nickelodeon’s first “cartoon” games. We think in particular of the NHL with the cartoon “Big City Greens” or even of Formula 1 with the Sky Group, which visited the children in the paddock during the Hungarian GP.
One of our favorite moments from the Hungarian Grand Prix 😊
Sky Next Generation reporter Ruby was interviewing Daniel Ricciardo when Lewis Hamilton crossed the line to take pole. His reaction is everything
— Formula 1 (@F1) July 25, 2023
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