Frédéric Michel, the world of business at the Elysée

On Friday 21 October, on his way back from a European Council in Brussels, before working on his speech in Rome on peace, Emmanuel Macron made a stop at Art Basel, the prestigious international contemporary art fair that has just replaced Paris a forty-seven year old FIAC. . From the ephemeral Grand Palais, artists and gallery owners have posted photos with the Head of State on TikTok. A few steps back, tight suit, bright smile, a man savors this moment. The person who attracted the President of the Republic there was, a few weeks ago, the partner of James Murdoch’s fund, Lupa Systems, which invests in art and media, and precisely allowed this Parisian meeting to take place. His name? Frederic Michel, new “special advisor in communication” by Emmanuel Macron – sound “Principal advisor”the interested party is called with a touch of an English accent.

Also read: Interview with Emmanuel Macron on France 2: follow live the program “L’Evénement”, dedicated to national politics

The scene of the arrival of this business circle close to the Elysée Palace is so unusual that it deserves attention. Former chief lobbyist for the Murdochs, in charge of these media tycoons’ relations with European political leaders, fueled by highly influential trades, Anglo-Saxon style, Frédéric Michel took office on September 15. he is successful Clement Leonarduzzireturned to Publicis, and to the historian Joseph Zimet. In an unprecedented mix of genres, Michel was inducted into the presidential palace by some French business pillars, his former business allies.

Also read the portrait: Article reserved for our subscribers Frédéric Michel, a man of influence at the Elysee

Anyone who lives in New York knows that Leonarduzzi wants to leave the Elysee after the presidential elections. In the spring, he opens up about his desire to take over from influential friends. Everyone applauds this man. “very smart”, “very professional business” Y “ultra-connected” – these are his words. Some have access to the Head of State or his entourage: businessman Xavier Niel (Iliad, Free, individual shareholder of World), Jean-Charles Tréhan, head of foreign relations at the luxury giant LVMH, the producer Renaud Le Van Kim… “But it wasn’t me who told him about Fred.” confesses the founder of the online medium Brut.

Building the “Macron memorial”

His dear friend Pierre-Antoine Capton is the most enterprising. The head of the Mediawan audiovisual production group (a billion euros in turnover), producer of a documentary to the glory of the new president broadcast on TF1 the day after the victory, in 2017, is in the Elysium court. Since he founded Mediawan with investment banker Matthieu Pigasse (individual shareholder of the World) and Xavier Niel, “the new prince of television” (said The Figaro) continues to diversify. Its imposing Art Deco building on Avenue de Breteuil, in the heart of 7me district of Paris, all of Paris parades on the sets of “C dans l’air” and “C à vous”.

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Vince Fernandez

"Professional food trailblazer. Devoted communicator. Friendly writer. Avid problem solver. Tv aficionado. Lifelong social media fanatic."

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