Already on the basis of a repair network with Motorcraft, Ford wants to duplicate its model dedicated to mechanics to that of the bodywork and thus roll out a new secondary network. Therefore, the automaker is implementing a label, titled Ford Carrosserie Conforme Network, with the aim of providing independent bodybuilders with access to various services and technologies, such as a dedicated marketing and signage program, technical and commercial training tools, an online catalog and purchase conditions for spare parts, consumables and equipment, digital travel customer service and workshop management solutions. as Ford insignia tools.

Ford wants to label 150 bodies

The ultimate goal is to adapt the customer journey to the digital world and optimize every step of the repair process in the workshops. Saving time and technical skills, quality assurance. This certification already exists in the United States and the United Kingdom, and will be developed with Vizion in France, a claims management platform. Professionals, whether they are under the panel or not, still need to submit to strict specifications and hiring process.

Till the date, Ford you already have about a hundred bodybuilders and would like about 150 tagged sites.