easyJet and Spotify team up Aviation News

Article published on August 14, 2022 by David Dagouret

The platform will offer personalized destinations according to the musical tastes of travelers.

easyJet and music streaming platform Spotify are teaming up to bring a unique experience to travelers looking for inspiration on their next journey. Thanks to the intelligence of the Spotify algorithm, the streaming platform allows users to discover their holiday destinations according to their musical tastes, and thus benefit from tailor-made travel experiences throughout Europe.

The Listen & Take Off campaign has also been launched in Europe. The Listen & Take Off campaign will be supported by marketing campaigns developed by creative agency VCCP London and will air in France, Italy, Switzerland and the UK. With 433 million active monthly Spotify listeners worldwide and over 250 routes offered by easyJet in France, there is no shortage of potential experiences and recent studies show that 37% of people consider new experiences and adventures to be their main motivation to travel.

Richard Sherwood, Director of Customers and Marketing at easyJet, said : “Ecoute & Délle” will enable our customers to discover new destinations on our European network thanks to Spotify’s innovative technology and improve our customers’ user experience. This collaboration is perfectly in line with our ‘nextGen easyJet’ brand strategy, whose ambition is to pioneer the next generation of travel for all, connecting travelers with loved ones, new cultures and unforgettable experiences.”

Richard Frankel, Global Creative Director of Spotify, said: “This collaboration, placed under the sign of creativity, shows us the breadth of possibilities that audio transmission offers. Listeners use Spotify for music discovery and inspiration, and our emphasis on personalization enables brands to foster meaningful interactive connections with their audience. Listen & Take Off is a great example of how brands can be in tune with a user’s mindset and engage with them in a meaningful and innovative way to deliver concrete and useful results, for the brand and the consumer.”

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