(Boursier.com) — bd-capital, a pan-European private equity firm, and Bridgepoint Development Capital, Bridgepoint’s mid-cap business dedicated to high-growth companies, today announced the merger of their respective portfolio companies, SportPursuit and Private Sport Shop, to form Sportscape Group. This merger gives rise to a company with a turnover of more than 200 million euros with a presence in France, the United Kingdom, Germany and 10 other countries. The Sportscape Group thus formed aims to become the leading destination in Europe and beyond for the sports and outdoor communities. Sportscape Group will be led by Sébastien Rohart, current CEO of Private Sport Shop. He will be surrounded by current executives from both companies, including Adam Pikett, current CEO and co-founder of SportPursuit, who will take on the role of Chief Vision Officer and oversee group strategy. Luke Pikett, CEO and co-founder of SportPursuit, as well as Yannick Leouffre, CEO of Private Sport Shop, will continue to lead the two companies.

The new group offers a powerful distribution channel to the existing 2,500+ brand partners giving access to an audience of over 24 million members who are passionate about sports, with organic traffic accounting for 90-95% of daily traffic.
This merger also creates a community of over 3 million sports fanatic followers on social media.
The millions of members who gear up at the Private Sport Shop and SportPursuit will now enjoy greater coverage of sports disciplines, an even wider selection of leading sports and outdoor brands, with an even faster updated frequency of offers. The Private Sport Shop and SportPursuit brands will continue to operate in their original markets, building on their strong consumer recognition and genuine loyalty built over more than 10 years.

This merger will also accelerate the use and sharing of technology innovations in data analytics, algorithms, machine learning and personalization of the sports member experience, driving higher engagement rates and record value for customers in e-commerce.
While European consumers have to deal with high inflation that is reducing their purchasing power, the possibility of finding sporting goods at Sportscape Group at exceptional prices fits perfectly in the current context: making substantial savings while staying active and healthy.