Ami celebrates the 2023 Rugby World Cup with an exclusive and limited collection, created in collaboration with its ambassador, rugby player Antoine Dupont.

As France prepares to host the Rugby World Cup 2023, from September 8 to October 28, 2023, Alexandre Mattiussi, founder and creative director of Ami, launches a new collaboration inspired by the sport. The Parisian house contacted Antoine Dupont, voted best player of the 2023 Six Nations Tournament and selected to represent France in the next tournament, to design a capsule collection and be the hero of the advertising campaign, photographed by Darren Gwynn .

This unisex collection consists of nine items: hoodies (350 euros), t-shirts (160 euros) and wide-cut polo shirts (440 euros), jackets (480 euros) and caps (130 euros), available in two colors. ivory or navy blue.

“Rugby perfectly reflects our values: it advocates friendship and inclusion, respect and team spirit. After a series of successful collaborations with different artists, it was a great experience to create this capsule collection in a resolutely sporty spirit and to collaborate with our ambassador and friend Antoine Dupont, who wears the number 9 jersey on the pitch, my number for the luck”. indicates Alexandre Mattiussi, in the press release.

“Alexandre Mattiussi and his collaborators made me part of the heart of the project, giving the word collaboration all its meaning”, adds Antoine Dupont.

Released on August 28, 2023, the Antoine Dupont x Ami capsule is available in Ami stores and outlets exclusively in France, the UK and Japan. For the rest of the world, it can be accessed through the brand’s online store.