Adriver Group, an OOH management company present in particular in the rear of trucks and in VTC vehicles, has announced that it has started its internationalization with the opening of its first foreign subsidiary in the United Kingdom. “Adriver UK intends to build on the success of its French subsidiary by collaborating with other road transport companies, this time British, with a simple goal: to export its innovative advertising model to the other side of the Channel,” said the company. As in France, Adriver UK offers advertisers data-driven advertising media: 4m2 behind freight trucks. It offers brands a quantitative and qualitative monitoring of campaigns to measure over time, and more precisely, their impact on well-defined objectives thanks to its extensive experience in terms of mobility but also data processing and analysis ”.

“We are delighted to bring Adriver’s innovative approach to the UK. Adriver is a media agency specialized in OOH (communication outside the home), responsible and focused on data analysis, which aims to reinvent transport advertising in Europe. Our company values ​​the efficiency and return on investment of its media solutions through the use of GPS, ‘mobile’ and audience data, ”said Daemon Brown, Managing Director of Adriver UK.