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LONDON (Pocket-lint) – Apple has opened a new UK store on Brompton Road, located between the prestigious Knightsbridge Harrods and Harvey Nichols department stores, and it’s lovely.

Apple Brompton Road will open its doors to the public on Thursday, July 28, 2022 at 4:00 p.m. (French time) and several events are planned this weekend to celebrate the launch.

These events will kick off with a panel discussion with Nguyen, Cutting and Just Blaze on the making of “United Visions,” an augmented reality experience that pays homage to the poet and painter William Blake. There will also be a Spatial Audio listening session by London-based artist Nina Nesbitt.

For Fitness+ fans, trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo and Jonelle Lewis will join Jay Blahnik, Apple’s vice president of fitness technology, for an in-store Q&A followed by a 3K walk and a 5K run in Hyde. Park.

Following the opening sessions, there will also be a Brompton Series taking place on the last Thursday of every month until October.

As for the store itself, Apple Brompton Road will be the first in the UK to have a collection service, providing a dedicated space within the store so that customers who buy Apple products online can pick them up without having to queue or wait for a team member to be available.

Unsurprisingly, the store, which has beautiful high ceilings, arched windows, and 12 Sicilian ficuses – yes, really (and you can sit at their feet) – has every Apple product on display, allowing you to see all the colors. of each device, such as the MacBook Air (2022) and iPhone models, and view various accessories and meat and bone products.