This October thus marks “the opening of a new chapter in the history of Thalys and Eurostar,” Gwendoline Cazenave, CEO of Eurostar, explained on Monday in London during a press conference. After having revised your brand identity at the beginning of the year together with the agency London Design Studio, the new Eurostar launches campaign with the signature “Together we go further” (“more together“, in French). On the one hand, the desire to go above and beyond for their clients”,to offer you a travel experience with more destinations“, but also for the development of more sustainable travel in Europe, “because this is the role of the Eurostar today”explains Gwendoline Cazenave. A cinema and billboard campaign, designed by adam&eve DDB and DDB Paris – the agencies have been selected Last March manage the brand’s advertising strategy and creativity in the United Kingdom, France, Germany, the Netherlands and Belgium.

Through this campaign, François le Doze, commercial director of the brand, explains having wanted “install a new universe” AND “break with the codes that the group did before”. Why did you take on the animation part? Because “awakens the imagination” customers, “We’re here to make things possible, but it’s up to people to imagine their own journey.“, he continues. A way also to be more modern, and to “rejuvenate” the Eurostar brand, in particular changing this blue for many very striking colors.

The spot is launched on television and cinemas starting October 16 in the five aforementioned countries of the chain.