4Global obtains extension of its data collection contract with Sport England – November 15, 2023 at 11:59

4Global PLC is a UK-based software, services and data company focused on sporting events and the promotion and measurement of physical activity. The main activity of the company is the provision of consulting services in the sports sector at a local, national and international level. It uses its data and software solutions (DataHub) to turn data into actionable insights that enable clients to promote sports participation, reduce physical inactivity, and achieve economic, social, and health outcomes. Its technology helps clean data in a timely manner. It licenses its platform to provide information that allows customers to maximize the health and social benefits derived from physical activity and maximize the return on investment in sport. In its business services vertical, the company advises clients on sporting events from project management, security and others. It works with governments, international organizations, sports federations and others.

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